Experian makes it easier for organisations to create dynamic customer behavioural profiles to drive decisions that are timely and relevant throughout the customer journey.
PowerCurveTM Customer Management creates a unique profile for each customer, encompassing their entire relationship with your organisation. This dynamic profile can include scores and metrics for risk, profitability, propensity to pay and lifetime value.
The PowerCurve platform makes it easy to incorporate new data sources that further enrich profiles. This comprehensive customer view is key to accurately identifying your most valuable customers and those with potential to become more valuable. It’s also vital to create powerful segmentation schemes that drive personalisation across all of the customer’s interactions.
We can help you maximise profits with your highest value customers, with the right product at the right time. Contact our Experian sales representative today.
Increase take-up rates with relevant offers
Free staff off to focus on sales and customer retention
Focus resources on highest value customers
Reduce bad debt levels and manage overall exposure